With a modern new brand mark the Whangarei District Council required a visual style to accompany it. The illustration references the land of our people. From scenes from over the Brenderwyns, to the Tutukaka coastline, over to Whananaki, through inland around Titoki, around to Maungatepere farm land, back into central Whangarei. The collaboration with Poutama and Big Fish allowed a unique style to develop that celebrates Whangarei’s culture, land and history that could be used by the Whangarei District Council as part of their new brand.